Production
Unilever · Production
POND'SGold, at three sizes.
A lotion launch design system in render.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Production
- Channel
- Modern retail
- Scope
- Design development
- Campaign
- 2026
- Coverage
- Design system, all formats
A promotional mechanic needs to be legible from the aisle and still work in stores that can only spare a metre of floor.
Campaign toolkit
One campaign.
Every tool.
1 tool and 5 installation views across retailers and formats.
Tool 01
Scratch-and-win freestanding units
Three footprints from one language: a gold-framed arch over a pink body, with the scratch-and-win panel carried at a size that stays readable whichever format a store takes.
Three footprints, one language.
Design development
The gold arch is the constant across the range.
Design development
Each footprint dimensioned before tooling.
Design development
Podium and FSU together, for stores that can take both.
Design development
The full range, showing how the tier count changes with footprint.
Design developmentExecution notes
What the supplied
project documents.
- 01Scratch-and-win freestanding units
PRINTSolutions developed one gold-framed language across three footprints, with the scratch-and-win panel sized to stay readable at each.
The gold arch and pink body stay constant; only the footprint and the tier count change between formats.
Source: POND'S Lotion Scratch & Win Gold design renders.
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